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Oblique Software

We build products that make businesses smarter.

Oblique Software is a product studio in Brooklyn, NY. We build AI-powered tools that help businesses understand their data, spot what’s changing, and move faster. No consulting. No strategy decks. Just products that work.

See Our Products Get a Free AI Readiness Audit
What We Build

AI tools with a real ROI.

We build products that connect to the tools businesses already use — analytics platforms, ad networks, CRMs, e-commerce systems — and turn that data into intelligence that’s actually useful. Not dashboards nobody checks. Not reports that take a week. Real answers, delivered automatically, every day.

Flagship Product
Homer

Our flagship product. Marketing intelligence that connects your data sources, tracks what’s changing, and delivers insights before you have to ask. Used by agencies and DTC brands to replace the Monday morning data pull.

Learn more about Homer →
Why Oblique

Operators, not consultants.

Three partners who have built, scaled, and shipped real software and real services to real customers. No junior consultants, no offshore handoff — you’re working with the people whose names are on the letterhead.

01 · Operator

He’s run a small business too

Lee founded Original Fuzz, a DTC guitar strap brand that has sold over $1M on Shopify. 18 years writing software on top of that. You’re not hiring a consultant who’s read about running a small business — you’re hiring someone who’s lived it.

02 · Track Record

Trusted by brands you know

Dan scaled Electric Orange into a digital marketing studio trusted by Shopify Plus, Netflix, and Mejuri. A decade of running growth for brands where the numbers have to work.

03 · Deadlines

Delivery that actually lands

Sivan built VNCS into a studio running high-stakes digital campaigns for major political and nonprofit organizations. Years of delivery under deadlines where the work either lands or it doesn’t.

Read the full story →

Next Step

Get your free AI Readiness Audit.

Enter your website URL and get a real read on where AI could move the needle in your marketing — what’s working, what’s exposed, and what your competitors are already doing. Free. No strings attached.