We build products that make businesses smarter.
Oblique Software is a product studio in Brooklyn, NY. We build AI-powered tools that help businesses understand their data, spot what’s changing, and move faster. No consulting. No strategy decks. Just products that work.
AI tools with a real ROI.
We build products that connect to the tools businesses already use — analytics platforms, ad networks, CRMs, e-commerce systems — and turn that data into intelligence that’s actually useful. Not dashboards nobody checks. Not reports that take a week. Real answers, delivered automatically, every day.
Our flagship product. Marketing intelligence that connects your data sources, tracks what’s changing, and delivers insights before you have to ask. Used by agencies and DTC brands to replace the Monday morning data pull.
Learn more about Homer →Operators, not consultants.
Three partners who have built, scaled, and shipped real software and real services to real customers. No junior consultants, no offshore handoff — you’re working with the people whose names are on the letterhead.
He’s run a small business too
Lee founded Original Fuzz, a DTC guitar strap brand that has sold over $1M on Shopify. 18 years writing software on top of that. You’re not hiring a consultant who’s read about running a small business — you’re hiring someone who’s lived it.
Trusted by brands you know
Dan scaled Electric Orange into a digital marketing studio trusted by Shopify Plus, Netflix, and Mejuri. A decade of running growth for brands where the numbers have to work.
Delivery that actually lands
Sivan built VNCS into a studio running high-stakes digital campaigns for major political and nonprofit organizations. Years of delivery under deadlines where the work either lands or it doesn’t.
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