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Oblique Research

Qualitative data is now quantitative
at scale

Qualitative data becomes quantitative when you apply AI to find the signal. We call this form of research Quant/Qual, because AI enables us to turn qualitative data into quantitative insights.

This wasn’t possible until recently when the latest generation of large language models became good enough to make sense of qualitative data like open-ended survey responses, audio, and video.

We can help you explore this new goldmine and unlock hidden potential in your customer feedback, organization, and industry.

Use cases

  • Customer feedback
  • Polling
  • Audio/Video surveys
  • Sentiment analysis
  • Focus groups at scale
  • Monitoring and evaluation
  • Synthetic focus groups
  • Niche data

Don’t do social listening.
Do actual listening.

Get started today